Your texts and audiences?

Are your texts appropriate for your audience?

Are your texts appropriate for your audience? Few people ask themselves this question when they finish writing. However, if a text has no connection with your reader, what value can it have?

Frequent writers often come up with recurring problems, such as “which way do I go now?”; brainstorming; lack of creativity, and many others. Do not take into account only the novels, but letters, emails and all written communication – and also spoken: formal and informal conversations and recordings of audios and videos.

Good writing demands great readings

A popular saying says that, “to a good connoisseur, half a word is enough”. Unfortunately, for the good writer does not work in this proportion: half information is not enough; nor half inspiration. To write, not only read good books related to the subject matter, but also discover the existing ways to “unravel the thought” of your target reader. Today there are online research forms. With them it is possible to set up a search quickly, and send to the Internet to as many contacts as you have: emails, social networks, interest groups, forums, etc.

As important as knowing how to write well is to choose “how” and “what” should be written correctly. The scripts are very useful because they help sketch the plot and the context of each story, which should be properly received by your reader. So it’s no use just writing and twisting so that everything works out; it is necessary first to understand and apply some useful, simple and effective techniques.

It is natural for a salesperson, for example, to go deep into writing that is intended to help him sell his products or services (copywriting); however, among the sellers, there are those who are starting their searches now and those who are already able to read more advanced texts.

Who do you write for?

The answer to this question is of fundamental importance to start your writings. Who do you write for? The “who” here is not defined by a single person; it is important to investigate and idealize who would be interested in what you write and know deeply. Then one can try to find out what kinds of difficulties these people face on a day to day basis.

Profile your audience

The more an audience profiles – that is, if you discover the types of people who belong to your audience – the easier it is to please you.

If you want to write for housewives, for example, imagine the various lifestyles of housewives. Could you contribute to solving a problem that all of them face? If not for all, you may know the solution to some problem faced by half of them; or even by a few thousand …

Every writer needs to have his audience properly delineated. He must write to a group of people who go through the same problem (specific or generic) and tries, each in his own way, to escape from this evil. Who presents original solutions to the various generic or specific problems of an area, becomes a reference.

Avoid very comprehensive titles

Very broad headings can create false expectations. Therefore, all good writing should seek to help the reader to meet a need – specific or generic. In each text, one must offer what one proposes. No more, no less. You can even give more, never less.

Studying books that teach good writing techniques does well. But the books that stimulate the emergence of important contents about what one wishes to write are far superior. There are two very good books, both depleted and rarely found in physical and online fat. Even so, its indications are worth in this text. It’s really frustrating when good books like these run out …

Anyone who has read will agree that these books could effectively help any entrepreneur, just when online and offline lives are increasingly “put together and mixed together.” They are: “Sticking Ideas” (by Chip Heath and Dan Heath) and “The Journey of the Writer” (by Christopher Vogler).

In the book Ideas that Stick, the Chip and Dan brothers present, in exquisite mix of examples and wittyness, the six factors that make an idea work (cole). Both teachers, after years of study and analysis of many and varied experiments, present in the book Ideas that Stick, such six factors, in an exceptionally didactic way.

The book The Journey of the Writer is also of great help to those who write, for, based on Joseph Campbell’s “Journey of the Hero”, Christopher Vogler brought to the practice of writing tips based on the mythical and psychological elements that greatly help in creation , characterization and definition of characters and stories.

If you also know of a book that can contribute to this, we would love it if you could indicate it in the comments. We really wish this article can help our customers and friends, and your contribution is very important!

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